Retention Strategist, Lifecycle Marketing
Are you ready to make a real impact on the growth of today’s leading ecommerce brands? At Structured, growth isn't just a goal — it’s our mission. We partner with ambitious ecommerce companies to scale their lifecycle marketing programs, driving measurable results that directly grow their bottom line.
We're looking for a Retention Strategist to join our high-performance, collaborative team. If you live and breathe lifecycle marketing, excel at building retention strategies across multiple channels, and have hands-on experience with at least two of the following email platforms: Klaviyo, Hubspot, Braze, or Salesforce, this is the role for you.
What You'll Do
Lead the end-to-end management of email, SMS, referral, rewards, and other retention programs for our clients.
Develop, execute, and optimize data-driven lifecycle marketing strategies that drive cohort retention, engagement, and brand loyalty.
Own the marketing calendar, campaign build and deployment, A/B testing, reporting, and daily operations across all assigned accounts.
Instill best practices across retention programs, including triggered campaigns, dynamic content, segmentation, personalization, and retargeting.
Design customer journeys that are omnichannel, highly personalized, and rooted in data.
Analyze customer behavior and engagement patterns to identify actionable insights and strategic opportunities.
Monitor performance metrics, uncover trends, and deliver clear reporting, key learnings, and strategic recommendations to clients.
Continuously test and optimize programs to drive incremental improvements.
What You Bring
4+ years experience in lifecycle/email marketing strategy, production, and end-to-end campaign management.
Hands-on experience with at least two of the following ESPs: Klaviyo, Hubspot, Braze, Salesforce.
Direct experience managing enterprise-level ecommerce clients in a client services or account leadership capacity.
Expertise in email and SMS marketing best practices — segmentation, deliverability, copy, design, and automation.
Strong analytical skills with the ability to interpret campaign data and translate insights into strategic action.
Knowledge of A/B testing methodologies and an optimization mindset.
Strategic copywriting skills; ability to develop messaging that resonates.
Working knowledge of HTML/CSS for email templates (bonus points!).
Familiarity with Paid Media and CRO, or a strong willingness to learn.
Outstanding communication, presentation, and relationship-building skills.
High degree of self-motivation, organization, and accountability — thrives in a fast-paced agency environment.
Positive, collaborative attitude and a relentless focus on delivering client value.
This is a full-time, fully remote position.
Compensation: $75,000–$85,000, commensurate with experience.
About Structured
We’re an elite team of lifecycle marketers, obsessed with helping ecommerce brands grow and retain their customers. Our culture is fast-paced, supportive, and built around a shared commitment to excellence and continuous improvement. If you’re passionate about the craft of lifecycle marketing and want to be part of a team that values your expertise, we’d love to meet you.